About Us
Sriram Balu
Founder of PrimeETF
Sriram Balu is the founder of PrimeETF, a fintech platform created to make disciplined investing simple, transparent, and achievable for professionals with limited time. With more than 20 years of experience spanning marine engineering and commercial leadership, his journey reflects the same principles that now guide the PrimeETF philosophy: Structure, Clarity, and Execution.
His career began at sea, where he rose from a cadet to serve as a Senior Engineering Officer aboard ocean-going merchant vessels, including containerships, chemical tankers, and LNG carriers. Life on board demanded precision, consistency, and sound judgment under pressure — traits that would later define his approach to business and investing.
After stepping ashore, he took on senior commercial roles in the maritime and energy sectors, helping drive international growth, manage client relationships, and grow complex markets. But behind his career success was a personal frustration shared by many professionals: how to build long-term wealth without being consumed by the daily noise of the markets?
Like most, he encountered:
• Financial advice driven more by sales than alignment
• Courses that offered theory but lacked lived conviction
• Tools that overcomplicated what should be simple
What didn’t exist — a trusted, low-maintenance, data-driven system for investing — he decided to build himself.
That decision became PrimeETF
Today, Sriram manages a real-money portfolio exceeding $1.2 million for himself, family, and close friends. The strategies behind PrimeETF are not simulations or backtests — they’re built on real investments, refined over time, and shaped by real capital at work.
This isn’t an attempt to become a financial influencer. It’s an effort to build a practical, reliable solution — for people who want to grow wealth without second-guessing every move or spending hours chasing market trends.
His long-term vision is to scale PrimeETF into a trusted global platform and eventually launch a Publicly listed ETF, making it possible for anyone to gain diversified, algorithm-driven exposure through a single, fully managed product.
This isn’t about hype. It’s about solving a problem — and sharing the solution with those who quietly face it too.
About PrimeETF
PrimeETF is an educational & informational platform designed to help busy professionals invest smarter, without complexity. It combines a transparent, algorithm-driven ETF portfolio with monthly rebalance alerts, taking less than 10 minutes a month to act on.
A simple, long-term strategy designed to deliver equity-like returns with reduced drawdowns.
PrimeETF is a fintech platform built for one purpose.
To simplify investing for professionals who have more ambition than time.
We understand the reality — most professionals are too busy building their careers, businesses, and families to spend hours researching stocks or tracking market trends. That doesn’t mean they should settle for mediocre returns or rely on financial advice they don’t fully trust.
PrimeETF was created to fill that gap.
It’s a investment system built around rules-based ETF selection, monthly rebalancing, and total transparency. Designed by someone who faced the same frustrations, the platform makes it possible to manage a robust, diversified portfolio in under 10 minutes a month.
We don’t sell predictions.
We don’t push products.
We offer
Structure,
Discipline, and
Clarity — for people who want long-term results without full-time effort.
What You Get
• A curated ETF portfolio, selected using a proprietary ranking algorithm
• Simple, monthly rebalance alerts — no guesswork, no emotional trading
• Access to a real, live portfolio managed with the founder’s capital
• Focus on risk-adjusted returns, aiming to minimise drawdowns during market stress
A foundation of education, not dependency, empowering users to stay in control
Whether you’re just starting out or already investing, PrimeETF gives you a clear, no-nonsense system to grow your wealth steadily and independently.
Where We’re Going
We’re currently in the early stages — validating the system, building our first community of users, and preparing for launch.
Over the next phase, we aim to:
• Formally register as a fintech entity
• Launch our subscription-based platform
• Raise seed capital to scale development and reach
• Build strategic partnerships and mentorships with long-term allies
• Pursue relevant licenses and regulatory approvals at the right time
Work toward a long-term vision: launching our own publicly listed ETF, so anyone can invest in a fully managed, rebalanced portfolio through a single, simple product
Regulatory Status
PrimeETF is currently offered for educational and informational purposes only. We are not licensed by the Monetary Authority of Singapore (MAS), the U.S. SEC, or any other financial regulatory body at this time.
As the business progresses and reaches the appropriate milestones, we are committed to pursuing all necessary regulatory approvals to responsibly expand our offering.
Why It Matters
There’s no shortage of advice, noise, or complicated tools in the market.
What’s missing is a calm, consistent, and time-efficient system that works.
PrimeETF exists to bring that system to life — backed by experience, tested with real capital, and built with the belief that wealth building should be simple, honest, and sustainable.